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Hurtigruten appoints Prini Patel as marketing lead to boost brand awareness

Prini Patel Hurtigruten

Hurtigruten has appointed Prini Patel as its new head of marketing UK & EMEA in a bid to enhance its brand awareness amongst the UK trade

Patel, who has more than 20 years of experience in the travel industry, will be responsible for managing the UK and EMEA marketing team to build brand awareness and increase demand.

She will also oversee the introduction of new marketing tools, delivery of new assets, and event opportunities for trade partners to advertise to their consumers.

“We’ve set ambitious growth targets in the UK, and Prini’s appointment is a strategic move to support turning our vision into reality,” said the line’s new VP of sales and marketing UK and EMEA Iain Powell.

“With her extensive experience and our refreshed approach to how we work with consumers and trade partners, Prini will play a pivotal role in strengthening Hurtigruten’s position as the leader in coastal Norway sailings.”

New Hurtigruten suite category ‘creates exciting opportunity’ for agents

Patel added: “It’s a great time to be joining the Hurtigruten family, especially following the recent introduction of premium category Signature, which will create exciting opportunities to engage new and existing customers.

“I can’t wait to dive into this new challenge and demonstrate how my experience, skill set, and collaborative mindset can unlock the future potential of Hurtigruten.”

The move is the latest in a string of appointments from the line. Earlier this year, Hurtigruten added David Chidley to its UK sales team and handed Carla Hines and James Howlett new roles as part of a sales team restructure.

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