Up next in the Cruise Corner’s ‘How to sell’ series, CEO of Unforgettable Croatia, Graham Carter, reveals why the small ship operator is perfect for clients looking for unique, off-the-beaten track experiences

According to Carter, incredible value, appeal to multi-gen families and exclusivity are just a few of the elements that make a yacht-style cruise with Unforgettable Croatia a one-of-a-kind experience.

In the last episode of the Cruise Corner Podcast, Carter and Adido CEO Andy Headington examined the factors driving the growth in small-ship cruising and to discuss what this trend tells us about travellers’ holiday priorities in 2026.

According to research carried out by the two brands, search demand for small-ship cruise lines has increased by 71 per cent in the past two years. According to Carter: “That’s not an anomaly; that’s sustained growth.”

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