Holland America Line’s new benefits programme will provide guests with the opportunity to elevate their cruise experience, according to the line’s president.

Club Orange includes exclusive benefits and amenities, from a private dining venue to priority services, a dedicated concierge hotline and special events such as behind-the-scenes tour of the ship.

Other amenities include:

• Complimentary stateroom upgrade
• Dedicated concierge helpline access
• Welcome glass of sparkling wine at dinner on embarkation day
• Premium bathrobes
• Club Orange key card
• Exclusive Club Orange tote bag (one per stateroom)

Club Orange will be available for guests in Neptune and Pinnacle suite categories and to purchase for a small number of non-suite staterooms on each sailing.

“Club Orange allows guests to add extra premium benefits and luxury amenities to their cruise for a great value,” said Holland America Line president Orlando Ashford. “One of the reasons people choose Holland America Line is because of the quality of what we offer — the best food at sea, the most authentic live entertainment and our award-winning service — and Club Orange is another way for guests to enhance their cruise experience.”

Club Orange has to be purchased at the stateroom level for the full length of the cruise for £28pp, per day on the line’s Pinnacle-class ships – Koningsdam and Nieuw Statendam – or £20pp, per day on all other ships. Club Orange charges apply to the first and second guests in the stateroom.