Fred. Olsen Cruise Lines is celebrating a strong start to its new warmer cruising campaign, which launched on 15 August.

The line has experienced one of its highest ever booking days for guest numbers, with sales up 8.5 per cent year-on-year in the first two days of the campaign.

Warmer cruising offers guests up to 40 per cent off on a selection of 42 cruises between October 2018 and March 2019, on new bookings made up to 17 October 2018, inclusive. Voyages vary from 107 nights to shorter, five-night breaks.

The campaign includes a wide range of itineraries, including Around the World with Sydney at New Year, California, Mexico & the Panama Canal, Islands of the Indian Ocean, Uncrowded Baltic, and the Canary Islands & Madeira Winter Warmth, as well as three mystery cruises.

Sailings are from Southampton, Dover, Liverpool, and Newcastle, as well as fly-cruises from London and Manchester airports.

Justin Stanton, sales and marketing director for Fred. Olsen Cruise Lines, said: “In spite of the uncertain economic conditions, demand for our smaller, friendlier style of cruising is stronger than ever, with sales up 30 per cent on the year.

“We are always proud of our richer, closer itineraries on our more intimate ships, and our new campaign offers something for everyone.

“From culture to adventure, city breaks to global discoveries, we are committed to ensuring that our guests have outstanding experiences and cherished memories, wherever they choose to travel with us.”