Fred Holidays to act as UK GSA for Lindblad Expeditions
Fred Holidays has been appointed as the general sales agent (GSA) for expedition cruise line Lindblad Expeditions
With nearly 60 years of experience, Lindblad Expeditions operates 19 vessels ranging in size from 16 to 148 guests, sailing more than 100 itineraries with over 600 departures annually.
As UK GSA, Fred will work with the line on a targeted sales, marketing and public relations campaign aimed at increasing brand exposure and awareness while growing market share.
Effective from 23 September 2024, the team at Fred Holidays will be available to take Lindblad Expeditions calls and help with any queries.
Kathi Riddle, Lindblad Expeditions’ senior vice president of sales and revenue, said: “It has long been a goal of ours to grow our sales internationally and reach a broader, more diverse audience beyond our strong presence in the US and Australia.
“The UK market is filled with distinguished travellers who know how to holiday, and together with Fred Holidays, we’ll show them there’s no better brand to explore the world with than ours.”
Tricia Birmingham, Fred Holidays’ director of tour operations, added: “We are excited to have been appointed GSA for Lindblad Expeditions and look forward to working closely with Kathi and her team.
“There is so much potential for the growth of expedition and adventure cruise within the UK and I am confident that we will be successful in helping Lindblad Expeditions achieve their objectives of increased brand awareness and significant business growth.”
Fred Holidays continues recruitment drive for UK sales lead
The GSA is currently recruiting for a head of UK sales who will manage the relationship and oversee all activity, working closely with the sales leadership team at Lindblad Expeditions and reporting directly to Birmingham.
Earlier this year former Scenic Group sales director Joseph Grimley returned to the travel industry after a short hiatus as Fred Holidays’ new business development manager.
