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Cruise ‘more popular than ever’, research suggests

Cruise 'more popular than ever', research suggests
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More people than ever are looking to book a cruise, with research showing a 10 per cent increase in the number of holidaymakers in the market for a getaway at sea.

That’s according to a new survey, carried out by and completed by almost 8,000 respondents.

The cruise specialist agency asked those who part how likely they were to book a sailing during the next 12 months.

The results revealed that over half (51 per cent) were certain or very likely to book a cruise starting in a UK port, a nine per cent increase compared to 2022.

Similarly, 41 per cent of people said they were certain or very likely to book a fly-cruise departing from overseas, up by 11 per cent year-on-year.

Destination was listed as the most prominent booking factor, with overall price in second with an increase of 11 per cent on 2022, representing the biggest year-on-year increase of all factors listed.

Cruise demand growing deputy managing director Tony Andrews said: “We’re delighted to see demand for cruise continue to increase, not least because we’re confident a holiday at sea can’t be beaten on value for money.

“The best part is, there really is a cruise to suit everyone – from thrill-seeking families, to adventurous solo travellers, to couples looking for a relaxing getaway – they’ll all find an escape they love.

“The cruise industry has faced a challenging few years, so we’re very encouraged by these figures. It’s great to see demand higher than ever.”

In a separate survey released earlier this year, revealed that destination will be the dominant influence for customers booking a cruise holiday in 2023.

The company also recently held its latest awards conference, in Obertauern, Austria.

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