A study has revealed that destination will be the dominant influence for customers booking a cruise holiday in 2023.
The survey, carried out by cruise specialist cruise.co.uk, asked almost 1,000 respondents what the key driving force was behind their choice of cruise.
A total of 44 per cent stated destination was the main factor in their decision-making process.
A quarter of respondents said price was most influential, while a fifth indicated it was the cruise brand that swayed their choice.
The specific ship and departure date were lowest ranking, with five per cent of responses each.
The survey also revealed that more than 50 per cent of respondents had travelled on three or more different cruise lines.
Cruisers keen to ‘discover new destinations’
Cruise.co.uk deputy managing director Tony Andrews said: “Cruising is such a great way to see the world, so it’s easy to see why destination came up trumps in our survey.
“The ability to reach all corners of the globe from the comfort of a ship, combined with the value for money a holiday at sea offers, means we’re seeing customers coming back time and time again to discover new destinations or revisit firm favourites.
“In fact, our tailor-made packages have never been more popular, with customers looking to immerse themselves in a destination both on and off the ship.
“From flying across the world and cruising the tropical islands of Tahiti, to staying closer to home and exploring the remarkable British Isles coastline, cruise has got it covered in 2023.”