CLIA’s annual Cruise Month will this year focus on what the cruise industry is doing to improve sustainability measures and promote wellness activities.

Running throughout September 2019, the campaign features a dedicated agent toolkit, available from 26 August, which will include cruise line deals and promotions, social media graphics, ocean and river cruise guides, and a sustainability fact sheet.

There will also be a weekly social media campaign where agents can learn about the latest about sustainability and wellness news and engage with cruise lines with a chance to win prizes.

CLIA UK & Ireland director Andy Harmer said: “Cruise Month unites the UK & Irish cruise industry – bringing together cruise lines, travel agents, media and CLIA – through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.

“Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices. Furthermore, there is a significant amount of innovation from cruise lines in both wellness and sustainability, placing the cruise industry as thought leaders in these areas.

“Getting actively involved in Cruise Month can help agents to increase cruise sales, visibility of your business and get Britain talking about cruise.”

CLIA travel agents can download the agent toolkit on www.cruiseexperts.org.

CLIA is also preparing for its river cruise conference, to be held in Amsterdam, and the Cruise 360 event, which this year returns to Europe.