CroisiEurope has announced plans to grow its UK sales team with the appointment of a business development manager for the Midlands, the north of England and Scotland.
The operator is currently recruiting for the role and the successful candidate will be tasked with building and managing relationships with new and existing trade partners.
The BDM, who will report to UK sales director John Fair, will also help deliver strategy and core initiatives, and support the business with new lead generation.
UK ‘very important’ to CroisiEurope
CroisiEurope has also invested in a new call centre which, as of 1 March, will allow it to sell flight-inclusive packages in the UK for the first time.
The investment “opens up a number of new opportunities… and will enable the company to target new audiences and effectively grow the business in the UK”, according to a statement.
Fair said: “With strong sales and increased interest in our river, ocean, coastal and hotel barge products, now is the perfect time to invest in the UK and further reinforce our commitment to this very important market.
“We’re really excited to be working with Blue Water Holidays who will be managing our call centre.
“We’ve enjoyed a successful relationship with them for many years and I’m confident that they can help us with our expansion plans in the UK.”