CroisiEurope has launched its first ever travel agent booking incentive to help the trade “grow their businesses”.

The CroisiEurope Sales Challenge, which is live now and runs until 31 December 2022, will give all travel agents in the UK the chance to earn points that can be exchanged for a variety of trips, ranging from a two-night hotel break in the UK to a safari-cruise in Southern Africa.

Agents should register on the official CroisiEurope agent portal. Once registration has been validated, they will automatically receive 250 points to start their challenge followed by points based on the turnover they achieve.

For example, if they sell a cruise with a value of £699, they will receive 699 points. There will also be bonus points on offer throughout the duration of the challenge.

Once enough points have been accumulated, agents can exchange them for a trip of their choice as follows:

• 2,000 points – a voucher for a two-night hotel break in the UK
• 5,000 points – a weekend cruise to a European destination of their choice
• 10,000 points – a five or six-day European river cruise
• 20,000 points – a seven or eight-day European river or ocean cruise
• 25,000 points – an ocean cruise on board La Belle des Oceans
• 30,000 points – a Mekong cruise
• 35,000 points – a safari-cruise in Southern Africa

CroisiEurope UK sales director John Fair said: “As the leader in European river cruising, CroisiEurope has always worked closely with the trade and provided generous commissions, training, fam trips and agent rates.

“However, we feel it is now more important than ever to support our travel agent partners, which is why we are launching the CroisiEurope Sales Challenge in order to reward them and help them to grow their businesses.

“In 2022 we are offering our most expansive programme ever with over 180 itineraries on 55 ships and 16 major rivers, the French canals, coastal routes plus oceans and this provides agents with numerous opportunities to sell our product and earn themselves some points.”

Points can be earned on all individual sales with departure dates between 17 January 2022 and 31 December 2022. Group sales, charters and any deferred bookings using refund credit notes are not eligible for points.