Celebrity Cruises announces the launch of ‘Sail Your Way’ – a brand new always-on campaign that lets guests select from a choice of on-board benefits to personalise their cruise experience.

Available from 19 November, ‘Sail Your Way’ has been designed in response to feedback from guests who have asked for more flexibility when choosing their holiday.

The three packages are available to all guests from Inside to AquaClass staterooms. Sail All Included encompasses all four perks, including premium drinks packages, gratuities, unlimited Wi-Fi and $300 to spend on board), while Sail Plus allows guests to choose from two onboard perks.

Finally, Sail is a fare-only package with no perks included. This package offers great value and the flexibility to build out what customers want from their holiday while on board.

In addition to the packages, between 19 November and 3 March, all additional guests (3,4,5) will receive a 50 per cent saving on the cruise fare.

Vice president and managing director of Celebrity Cruises in the UK, Ireland and Asia, Jo Rzymowska, commented: 

“’Sail Your Way’ gives guests the ultimate choice, flexibility and value when booking their holiday. We’ve listened to guest feedback and decided to give them the power of choice to curate and personalise their perfect holiday.”

We have also extended this offer to Inside staterooms, previously only available to OceanView and above, to ensure this is truly inclusive.”

He added: “We’re confident this truly luxurious offering will become a popular selling tool for agents as we know that guests love the convenience of having everything looked after from the moment they step aboard. Plus with $300 onboard spending included, it sets you up to have a holiday packed full of wonderful experiences!”

To accompany the campaign, Celebrity is launching a range of training assets and collateral for travel partners, including a new selling guide, toolkit collection, social assets and dedicated flyers, all of which will be available on its agent portal, Celebrity Central.

A dedicated ‘Sail Your Way’ video will also be available for agents, highlighting the key offers and benefits for guests.

Finally, a new module on Celebrity Passport will be introduced to encourage partners to learn about the new pricing structure, with webinars and Facebook Live sessions also available.

Travel agents can visit www.celebritycentral.co.uk for more information.