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Celebrity Cruises proposes restructure of sales and marketing teams

Celebrity Cruises, Celebrity Xcel, Celebrity Apex

Celebrity Cruises is proposing a restructure of its sales and marketing teams across several markets

The line, which is part of the Royal Caribbean Group, has confirmed it is reviewing its team structures, although it would not be drawn on specifics.

A spokesperson for the line said: “We regularly review how our teams are structured to best support the brand. We are proposing some changes to align our sales and marketing functions more closely across markets.

“As these discussions are ongoing, we have nothing further to share at this time.”

Celebrity Cruises’ UK, Ireland and EMEA markets are headed by managing director Claire Stirrup, while Giles Hawke is vice president for international markets.

Last month, the line hailed “record-breaking” trade engagement as booking levels “come back” following a dip in consumer confidence after the outbreak of the war in Iran.

The statement was delivered in Lisbon which was the location for the first night of a Celebrity Cruises megafam where more than 200 UK and Irish agents took a three-night Celebrity Apex sailing from the Portuguese capital to Southampton, where the ship is now operating a summer season of ex-UK departures.

The line launched the fifth ship in its Edge class in November last year, Celebrity Xceland is scheduled to launch Celebrity Xcite in 2028.

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