World of Cruising and Cruise118 have partnered to launch a new television series promoting exclusive cruise holidays

From today (1 June), the programme will target new to cruise customers with six bespoke itineraries created by Cruise118, featuring two sailings from each of Celebrity Cruises, MSC Cruises and Princess Cruises.

Each episode will run for 60 minutes and will detail one of the flagship itineraries as well as offer destination-focused content and ship tours.

The programme will be hosted by Dean Wilson, who also hosts lifestyle broadcast World of Cruising TV, as well as travel expert Lisa Minot, and will be shown across Virgin, Freeview and Sky, airing on channels including ITV Quiz, That’s TV and 4Seven.

Episodes will also be available on the World of Cruising YouTube channel. The campaign will run until 31 August.

Chris Pitchford, chief executive of World of Cruising, said: “Since launching World of Cruising TV in 2024, we’ve built a loyal audience of passionate cruisers who want to see the world’s best ships and cruise lines brought to life on screen.

“After four series, we felt the time was right to expand by adding something new alongside it. Our new formate is a companion to the original. Created in partnership with Cruise118, it’s dedicated entirely to exclusive deals that can only be booked through World of Cruising TV.

“Dean Wilson returns to present and we’re delighted to welcome respected travel expert Lisa Minot alongside him. She brings her expertise to each offer and helps viewers understand exactly what makes them worth booking. And for those who love the original programme, we haven’t forgotten you; we’ll be back very soon with a brand new series.”

Lisa McAuley, Cruise118 managing director, said: “We are pleased to be partnering with World of Cruising to promote some of the incredible itineraries that Cruise118 offers.

“This partnership comes at an exciting time for the brand as we continue to inspire both new to cruise and experienced travellers through tailored cruise packages, expert advice and personalised service.

“Television is an incredibly powerful medium for bringing the magic, scale and diversity of modern cruise holidays to life and this series gives us the perfect platform to reach both seasoned travellers and those looking to book their very first cruise.”

She added: “Our team has put together six exclusive itineraries that offer exceptional value and unforgettable experiences, and the Cruise118 team will be ready to help simplify the booking process for viewers, ensuring a smooth and efficient customer journey from screen to ship.”