Celebrity Cruises is temporarily changing its brand logo to celebrate International Women’s Day.
The line revealed that today (8 March), it will modify its X logo to XX “in honour of the female chromosome and celebration of all those who identify as female”.
The new logo was projected onto Celebrity Beyond, the line’s next Edge-class ship, at the Chantiers de l’Atlantique shipyard in St Nazaire, France.
Celebrity Cruises also stated that one third of its bridge officers are female, in “an industry where less than two per cent of mariners are women”, according to the line.
Captain Kate McCue will become the first woman to helm an inaugural sailing when Celebrity Beyond launches in April.
Celebrity Cruises president and CEO Lisa Lutoff-Perlo said: “Looking back at how far we’ve come in six years is quite extraordinary, and speaks volumes to the leadership and shared vision of the talented men and women I work with every day.
“Now, we have incredible women from 19 countries and at all levels of maritime leadership to inspire girls in this awe-inspiring industry that opens up the world with the transformative power of travel.
“We are so proud to pioneer this path and keep at this work so everyone who dreams of a career on board a cruise ship – whether they identify as male or female – encounters a new standard across the seven seas.”
McCue added: “Being a part of this movement, and standing beside my fellow officers both male and female, is definitely an accomplishment I’m extremely proud of.
“One of my greatest joys is to be able to pay it forward both by example and with opportunities for well-deserving individuals who previously may not have had chances to get their foot in the door.”