Cruise lines unveil 2025 Black Friday deals
Several of the world’s biggest cruise lines have rolled out a range of Black Friday offers, some of which tailored to support UK agents
Originating from the US, Black Friday – traditionally the day after Thanksgiving marking the start of the festive shopping period – sees companies from across the globe slash their prices in a bid to draw additional custom ahead of Christmas.
And the scheme isn’t exclusive to the high street, with most travel companies and cruise lines rolling out discounted rates, bonus incentives and freebies to entice new clients.
Here, we share a selection of Black Friday deals that are currently on offer from across the sector:
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Until 2 December 2025, Hurtigruten is offering guests up to 50 per cent off on cruise along Norway’s coastline, including six, seven and 12-day Coastal Express departures from 1 December 2025 to 30 September 2026.
Customers can also save up to 25 per cent off Hurtigruten’s nine and 15-day roundtrip North Cape Line sailings departing between 2 January-30 April 2026.
Norwegian Cruise Line (NCL), is offering 50 per cent off all cruises and its Free at Sea package. The sale applies to all Norwegian itineraries and ships, including new ships Norwegian Aqua and Norwegian Luna. Sailing to nearly 350 destinations around the world, guests can take advantage of this offer to book their next bucket-list trip to Alaska, Europe, the Caribbean, the Bahamas including NCL’s private island, Great Stirrup Cay, and more.
Princess Cruises has announced it will offer up to £1,000 off per stateroom as part of its ‘Blue Friday’ savings. The offer applies to more than 1,500 sailings across 2026, 2027, and 2028, making this the biggest ever seasonal sale for the line.
Available from Tuesday 18 November to Tuesday 2 December, the sale spans a wide range of destinations, including the Caribbean, Alaska, Japan, and the Mediterranean, offering great value for guests looking to plan ahead.
Customers who book a middle deck cabin on 2027 European river cruises will receive a free upgrade to an upper deck cabin (standard cabins, 7 nights+, subject to availability). Riviera is also offering 10 per cent off all 2027 long haul tours and Clipper cruises.
Agents must call Riviera’s dedicated trade sales team on 01283 744370 to redeem. Bookings are valid from 24 November-1 December and offered on a first-come, first-served basis.
From 21 November-4 December 2025, Virgin Voyages is offering 80 per cent off second Sailors and up to $500 in free drinks. Rockstar Suites guests will enjoy a $500 bar tab on voyages of 10+ nights, while Sea Terrace guests will receive $300. On six-nine night voyages, Rockstar Suites will receive $350 and Sea Terraces $200.
Other offers
Ambassador Cruise Line
Running from 24 November to 1 December 2025, Ambassador Cruise Line’s Black Friday promotion brings back its free drinks offer on selected UK no-fly departures. The week-long campaign also offers guests the chance to upgrade their booking to include the all-inclusive Ambassador Fare for just £15 per person per night.
When travel agents book any sailing during the Black Friday campaign period, they are able to enter a daily prize draw. Each day, one agent will receive a £250 M&S voucher, with the winners to be announced daily on Ambassador’s social media channels. To qualify, agents simply need to email their name, booking reference and ABTA details to [email protected].
Azamara
Azamara Cruises is offering savings of up to £3,000 per stateroom, plus an additional $500 onboard credit. The offer applies to select sailings departing between 29 November 2025 and 27 August 2026. Bookings must be made during the Black Friday window from 18 November through 2 December 2025.
Celebrity Cruises
Travellers can save 75 per cent on a second guest’s fare with Celebrity Cruises, claim up to £500 extra per stateroom, plus save up to £400 on Europe flights. The Black Friday sale will be running from 11 November – 24 November 2025.
Celestyal
Celestyal has unveiled a new promotion offering savings of up to 70 per cent on 113 sailings departing between December 2025 to October 2027. The Black Friday promotion, available to book from 26 November to 2 December 2025, also sees the extension of the line’s CelestyalPay offer, with guests receiving a 25 per cent bonus on all credit added before departure. All pre-purchased CelestyalPay speciality dining and beverage credit is fully commissionable.
Cunard
From 12 November through 8 December 2025, guests can plan their next luxury voyage with fares from $899 – up to 40 per cent off – up to $300 onboard credit and reduced deposits of 50 per cent across 145 voyages. Guests booking Grill Suites on Caribbean voyages aboard Queen Elizabeth will also receive complimentary Hotel & Dining Service Charges as an added benefit.
Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines is offering savings of up to £200 per person on selected sailings. The promotion runs from Friday 21 November to Monday 1 December 2025, and applies to new Saver Fare bookings on cruises departing between December 2025 and May 2026.
Holland America Line
Available on most Holland America Line cruises sailing from December 2025 through October 2027, the sale includes up to 30 per cent off cruise fares, free prepaid crew appreciation, 50 per cent reduced deposits, and free or reduced third and fourth guests when traveling in the same stateroom. The free prepaid crew appreciation can represent savings of more than $175 per person depending on stateroom category and length of cruise.
HX Expeditions
HX is offering guests up to 35 per cent off select 2025/26 expeditions and some early 2026/27 departures. The sale is live now and runs until 3 December 2025, covering some of the brand’s most iconic destinations from Antarctica and Svalbard to Greenland, Alaska, the Galápagos Islands, and the Northwest Passage.
MSC Cruises
Running from 14 November to 7 December 2025, MSC Cruises’ Black Friday sale offers guests up to 50 per cent off thousands of sailings across 2026 & 2027, up to 70 per cent off excursions, speciality dining, drinks packages and an extra 5 per cent savings for MSC Voyagers Club members.
P&O Cruises
Available from 9am on 20 November until midnight on 2 December 2025, P&O Cruises is inviting holidaymakers to save up to £300 per cabin on more than 500 cruises departing between March 2026 and October 2027.
Quark Expeditions
Quark Expeditions is offering travellers up to 40 per cent off select voyages to the Arctic and Antarctic. The promotion launched 18 November, 2025, and runs through 5 December 2025.
Regent
Until 2 December 2025, your clients can take advantage of Regent Seven Seas Cruises’ limited time Black Friday offer. Reserve suites for your clients before demand surges, so you can lock in up to 45 per cent off and a $500 onboard credit per suite.
Silversea
Silversea is offering up to £8,000 in savings per suite on its Expedition Voyages and up to £5,000 in savings per suite on Classic Voyages. From 11 November to 2 December, guests booking with the All-Inclusive Plus and All-Inclusive fares can also secure their suites with reduced deposits, starting at 15 per cent.
Swan Hellenic
Swan Hellenic is offering savings of up to $1,700 per person for double occupancy staterooms, plus an additional $1,000 onboard credit for guests who complete their bookings between 17 November and 2 December 2025. Guests can book as many Black Friday savings as they would like.
Unforgettable Croatia
Unforgettable Croatia has launched a Black Friday offer exclusively for solo travellers. The luxury small-ship cruise line has removed single supplements on MV Memories in 2026, for bookings made between 18 November and 17 December 2025.
Variety Cruises
From 13 November to 5 December 2025, travellers can save up to 50 per cent on select itineraries when booking directly through Variety Cruises. The savings apply to voyages across the company’s destination portfolio, including: the Seychelles, Tahiti and French Polynesia, West Africa and the Greek islands.
