Azamara strengthens global presence with new chief sales officer
Azamara Cruises has appointed David Siewers as its new chief sales officer, international, as it looks to bolster its global standing
Effective 22 May 2025, Siewers will oversee all markets outside of North America, bringing experience in the cruise industry most recently as director of northeast sales at Celebrity Cruises where he spearheaded the company’s first-ever localised marketing programme.
David Duff, managing director UK and EMEA; Natalie Holder, international marketing manager, Carlos Herrero, director of LACAR; and Victoria Chigwidden, director of sales Australia and New Zealand, will report to Siewers.
Dondra Ritzenthaler, CEO of Azamara Cruises, said: “David is an exciting addition to Azamara Cruises. We are growing as a company and his extensive knowledge of this ever-evolving travel space will allow us to continue delivering exceptional guest experiences.
“David will guide us as we increase our global presence and performance through strategic alliances with agents and travellers alike in key international markets. I cannot wait to see how he will foster growth and explore more avenues for expansion.”
Siewers added: “I have long admired Azamara Cruises’ commitment to immersive travel experiences and cannot wait to begin my tenure in May.
“I look forward to leading our international teams to ensure we continue growing sales performances in each market, while strengthening existing relationships and finding new opportunities with valuable trade partners around the world.”
Siewers will assume his role on 22 May and will be based in Miami, Florida.
It comes after Azamara reshaped its leadership team as it looks to bolster its ties with UK and Irish agents, which saw Stuart Peace step into the role of director of sales UK & Ireland and Lee Surman take the position of director of partnerships and trading, international.
