Azamara promotes Stuart Pearce to UK&I sales director
Azamara Cruises has reshaped its leadership team as it looks to bolster its ties with UK and Irish agents
In the new structure, Stuart Peace will step into the role of director of sales UK & Ireland and Lee Surman will take the position of director of partnerships and trading, international.
Pearce, who has been with the company for over 17 years, will continue to oversee the UK sales strategy and work to develop market leadership, support trade partners and drive growth across the UK and Ireland.
His team, including strategic account manager Nikki Singleton and business development managers Peter Ryan and Moira Gregson, will focus on driving sales and strengthening relationships with the UK trade.
Surman’s expanded role includes leadership of Azamara’s EMEA GSA partnerships and a support team to drive initiatives across the international markets.
Pearce said: “I am delighted to accept the position of director of sales UK and Ireland at Azamara Cruises. Leading the sales team at Azamara Cruises, and having the opportunity to share our unique, destination immersion offering with agents across the British Isles is a daily privilege.”
“We have a fantastic product, and a wonderful team, and I can’t wait to see what more we can achieve together as we continue to grow, strengthen and offer more support for our valuable partners in the UK and beyond.”
David Duff, managing director, adds: “Throughout my time at Azamara Cruises, we’re proud to have established a culture that celebrates hard-work, success and long-standing commitment, and Stuart and Lee are a testament to this.
“Our high staff retention reflects the passion and expertise our team brings to Azamara Cruises, ensuring we continue to deliver exceptional experiences for our guests.”
