APT promotes Griffiths and Baumbach as UK trade sales soar
APT & Travelmarvel has promoted Robin Griffiths and Becky Baumbach after it reported “significant growth” in trade business in 2024
From 2 September, Griffiths will take on the role of national partnerships manager to focus on enhancing the brand’s trade partnerships with additional marketing investments, product training, exclusive fam trips, and new commercial opportunities.
He will also play a role in expanding the company’s distribution through new opportunities and strategic partnerships in a bid to further solidify APT & Travelmarvel’s position in the market.
Meanwhile, Baumbach has been promoted to national sales manager, a role the line said “reflects her significant contributions” to the company over the past five years.
Since her appointment, APT has seen retail sales increase by 65% year-on-year, with homeworker sales rising by 67% year-to-date.
In her new role, effective 2 September 2024, she will support and develop APT & Travelmarvel’s three regional business development managers as they continue to grow retail sales within their respective regions.
Additionally, Baumbach will oversee consortia account and relationship management, setting and achieving quarterly sales targets that align with the company’s objectives of growth and retail support.
Brad Bennetts, head of sales and business development for APT & Travelmarvel, said: “Robin and Becky’s promotions are a testament to their hard work, dedication, and the remarkable results they’ve achieved.”
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He added: “As we continue to expand our product offerings and strengthen our trade partnerships, their expertise will be invaluable in driving our brand forward.”
Bennetts said the changes reflect the line’s commitment to supporting its trade partners and ensuring that APT & Travelmarvel “remain at the forefront of the industry, as well as the emphasis we place on recognising our team members’ success and creating opportunities for internal progression within the company”.
