Ambassador Cruise Line has said its booking revenue was up 341 per cent year-on-year for the first two weeks of January, with a “healthy outlook on future sailings” across both its ships – Ambience and Ambition.

The cruise line released the figure alongside a new survey showing that 94 per of Brits want to book a holiday this year.

However, the expense of holidays (64 per cent), fluctuating exchange rates (32 per cent) and delays and last-minute flight cancellations (29 per cent) were revealed as some of the top concerns for holidaymakers.

Of the 2,000 respondents, almost two-thirds (60 per cent) are planning to spend £2,500 or less on holidays in 2023, with one in three of aiming to spend less than £1,000.

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Ambassador Cruise Line CEO Christian Verhounig said: “We know that Brits love to travel, and despite the challenges of the current climate, people still want to have a memorable holiday in 2023.

“However, it doesn’t surprise us that we are being more mindful when it comes to spending on holidays this year – the cost-of-living crisis and airport issues are fuelling concerns for lots of travellers.

“What these survey findings highlight is that no-fly cruising could be the answer for those seeking true value for money when booking their next holiday experience.

“25 per cent of our forward-bookings have been made by guests who have already experienced the ‘warmest welcome at sea’ with Ambassador, which is an incredible achievement after just nine months of operation.

“With nine out of 10 guests saying they would recommend Ambassador, our record-breaking start to the year suggests that guests are looking to book sooner rather than later to secure their cruise of choice, while also indicating that those who typically book with more established and higher-priced cruise companies are now looking to enjoy a truly authentic, premium-value experience with Ambassador Cruise Line in 2023.”

Ambassador Cruise Line recently announced the appointment of Louise Tansey as divisional sales manager.

The line said it had gone through a “rigorous recruitment process” to find Tansey, who will report to the line’s head of distribution Nicola Harper.