Luxury river cruise line AmaWaterways is bringing back its ‘Sell Five, Sail Free’ incentive, giving agents the chance to win a complimentary seven-night cruise for two

To quality, agents must make five new bookings for any AmaWaterways itinerary that departs before 31 December 2025, with a complimentary cruise through the heart of Europe or on the Mekong up for grabs.

Meanwhile, agents who make ten new bookings will earn a complimentary seven-night cruise on AmaWaterways’ double-width ship AmaMagna.

All client cruises must have departed before the agent’s complimentary cruise can be confirmed.

Andrea Stafford, sales director for AmaWaterways, said: “As a trade-focussed business, it is important that we find ways to show our appreciation to our travel industry colleagues for their continued support, and that we ensure they have the opportunity to experience an AmaWaterways cruise for themselves.

“Whether they decide to visit vineyards on a wine cruise, get in a festive mood in Europe’s Christmas markets, or explore the temples and markets along the shores of the Mekong, I have no doubt that spending time onboard will prove highly enjoyable.”

The complimentary cruise is valid for 2025 or 2026 departures on a choice of itineraries and can be booked within 60 days of departure.

Earlier this year AmaWaterways announced it would be launching two new ships – AmaKaia and AmaSofia – in 2026 to strengthen its presence in Europe and on the Mekong.