AmaWaterways’ new ship accounts for 36 per cent of 2019 Danube revenue to date, according to figures released by the cruise line.
That represents an 18 per cent rise in revenue per person on Danube sailings.
AmaMagna will sail several itineraries along the river after its launch in May.
In addition, from 1 February until 30 March, guests booking a suite on AmaMagna will receive complimentary business-class flights and return overseas transfers.
Travel agents will receive a magnum of champagne for every suite booked.
Guests booking a stateroom over the same period will receive complimentary economy flights and transfers, while the agent making the booking will receive a bottle of champagne.
AmaWaterways’ sales, marketing and digital director Jamie Loizou said: “Having visited AmaMagna in the shipyard the sense of space and luxury is unlike any river ship I have been on and more akin to a small luxury ocean vessel.
“We are extremely happy with how well she has been selling, accounting for almost 40 per cent of our 2019 Danube revenue, despite only representing 17 per cent of our capacity on the river.
“AmaMagna has huge appeal to luxury ocean cruisers because of her large number of suites, spaciousness and onboard choice, such as her four restaurants and five bars. We feel with these features, and with business-class flights which we know luxury ocean cruisers love, AmaMagna can attract a new type of river cruiser.”