P&O Cruises will open the start of the Wave sales period by launching the Shine Rewards Club, a new loyalty club dedicated exclusively to travel agents.

The club will operate a points system and once registered, every interaction with the brand, from making cruise bookings to engaging with events and completing training, will give agents the opportunity to benefit.

Agents can save up and exchange points for the ultimate reward of a P&O Cruises holiday. Also on offer are designer goods, experience days, technology and brand related experiences with P&O Cruises Food Heroes.

Carnival UK VP sales, Alex White said:

“Our investment in Shine is tangible evidence of our recognition of the continued development of travel agents and the significant role they play in our business.

“Our network of agents, which is increasing year on year, plays a crucial role as

P&O Cruises brand ambassadors and we continue to support training, marketing, fam trips and now a loyalty scheme to show our appreciation.

“This is P&O Cruises first platform to talk directly to frontline travel agents and will ensure direct and regular communication of news, campaigns and product knowledge. Shine will underpin our aim to support the growth of both large and smaller agencies, improve product knowledge and ensure the right guests are on the right P&O Cruises holiday, thus encouraging repeat business.

“Wave is almost upon us and opportunities to sell have never been better, and with Shine points really will mean prizes.”

Key dates:

Nov 20: Agents register online for Shine Rewards club – www.shinerewards.com

Dec 21: Shine Rewards Club goes live and points can be earned