AE Expeditions, part of Aurora Expeditions, has partnered with Approach Guides in a bid to provide greater marketing support for its travel trade partners

The service is free to use and will provide agents with pre-built multimedia “content experiences”, which showcase itineraries, destinations, experiences and promotions which agents can use to engage clients and boost conversion.

AE Expeditions has initially created three “content experiences” to kick-off the partnership, which can be co-branded by agents and shared to their clients via social media, email, in quotes or on their own websites.

“Our trade partner relationships represent a hugely important part of our business, and we are always looking for ways to improve our support tools for advisors and make it easier for them to do business with us,” said Hayley Peacock-Gower, chief marketing officer.

“The Approach Guides platform presented a fantastic, user-friendly option to provide advisors with a more integrated, seamless method to market Aurora’s expeditions to their clients. It also takes out extra work for them to make it personalised and co-branded, without re-directing them to third parties.”

Agents ‘a hugely important part’ of AE Expeditions’ business

The three modules available now include: “Antarctica with AE Expeditions”, which provides an overview of the destination; “Adventure to the world’s wild places”, for insight into AE’s expeditions; and “Go Wild with Your Bucket List”, the company’s current global campaign.

Last week, the firm demonstrated its intention to grow its presence in the UK and EMEA by promoting Andy Tait and Katie Harber.