Advantage to host 2025 cruise conference on Sky Princess
The Advantage Travel Partnership has partnered with Princess Cruises for its 2025 Latitude Cruise Conference
The event, which will take place on a three-night Sky Princess sailing from 14-17 October from Southampton to Hamburg, will be themed “The Sky’s the Limit”.
John Sullivan, commercial director of The Advantage Travel Partnership, said: “We are thrilled to be working with Princess Cruises for what is our annual hero cruise event and our fourth Latitude Cruise Conference.
“This event has fast become one of the key conferences in the travel calendar, for members and supplier partners alike. We’re always looking forward, aiming to support any business wanting to grow further in the sector.”
Jonny Peat, senior commercial manager – cruise of The Advantage Travel Partnership, added that the attendance for the Latitude Cruise Conference “grows stronger each year”.
“The event will inspire and empower individuals to break through barriers, expand their horizons and reach new heights of achievement,” he continued.
“This theme emphasises the limitless potential within each of us, urging attendees to embrace innovation, creativity and bold thinking in the cruise sector and realise that the sky is truly the limit when it comes to what you can achieve.”
Peat reported that the month following the 2024 Latitude Cruise Conference, hosted in partnership with Ambassador Cruise Lines, saw bookings from attending members increase with passenger numbers up by 92 per cent and revenues up 77 per cent.
