Princess Cruises has appointed former P&O Cruises communications manager Abbie Cook as sales manager for Ireland

Cook will report to Marc Bellows, senior sales manager for Europe, working alongside sales operations executive Danielle Gordon to form a dedicated three-person team for the Irish market.

Based at Carnival House in Southampton, Cook will focus on strengthening commercial relationships with Irish trade partners, providing training and driving engagement, while travelling regularly to Ireland to support agents and represent Princess Cruises at key trade events.

Hayley Moore, UK and Europe sales director, Princess Cruises, said: “We are delighted to welcome Abbie to the Princess Cruises team as our dedicated sales manager for Ireland.

“Her expertise in account management and commercial campaigns will be instrumental in driving our continued success in the Irish market. Working alongside Marc and Danielle will allow Abbie to focus on growing Princess Cruises’ presence in Ireland, ensuring our valued trade partners there receive dedicated support and engagement.”

Cook added: “I’m really looking forward to joining the Princess Cruises sales team and to collaborating with our trade partners in Ireland to achieve mutual success in this thriving market.

“I look forward to fostering strong partnerships and driving continued growth, and I am excited to get out to Ireland soon with my Princess cap on to meet with agents.”