Advantage Travel Partnership chief executive officer Julia Lo Bue-Said has been named godmother of the AmaDouro.
Bue-Said is AmaWaterways’ first-ever British godmother.
She will christen the 102-passenger ship during a ceremony in Porto on 12 April.
Bue-Said explained: “I am very excited to take on this role and truly humbled to be AmaWaterways’ first UK godmother.
“This honour comes during a milestone year as Advantage celebrates our 40th anniversary. AmaWaterways’ commitment to the UK trade is testament of the opportunities developing partnerships create, and we fully support their commitment to drive more business through our members.”
AmaWaterways UK MD Stuart Perl added: “Our UK office opened only two years ago, but in that time, we have built close relationships with the UK travel trade, increasing our brand awareness and leadership in the market.
“We have seen a 30 per cent increase in revenue from last year and nearly 40 per cent increase in forward bookings year-to-year. These achievements would not be possible without the incredible support we have received from our travel industry partners, and we are proud to have Julia as our first UK godmother.”
AmaDouro will join sister ship AmaVida on the Douro river.
It will be based in Porto and offer seven-night roundtrip Enticing Douro cruises.
AmaDouro is the first of three ships that will be added to the AmaWaterways fleet this year. The AmaMora will sail the Rhine, while AmaMagna will be on the Danube.