The number of young holidaymakers who have been on a cruise has grown more than any other age group in the last 12 months, according to ABTA’s latest Holiday Habits report.
A total of 28 per cent of 18-34 year olds have taken a cruise, up six per cent on last year. By comparison, the number of those aged over 65 who have been on a cruise – 38 per cent – is up by two per cent.
Part of the increase can be attributed to the range of itineraries on offer, according to ABTA, as a fifth of 18-34 year olds are keen to try a wellness or foodie cruise.
In addition, more than a quarter of 25-34 year olds are interested in expedition-style cruises and adventurous experiences. Shorter trips are also more popular with younger travellers, while 40 per cent of people 55 and over prefer a 14-day cruise. The most popular itineraries, across all age groups, are those lasting seven days.
The trend in growth is replicated across the whole sector, with one in 10 people going on a cruise in the past year and one in seven (14 per cent) planning to go on a cruise in the next 12 months – an increase of two per cent. Research also shows that 60 per cent are now interested in taking one, an increase from 58 per cent last year.
The findings – released at ABTA’s Travel Convention in Tokyo – also show that those aged 55-64 are most likely to seek a cruise exclusively for adults, while 50 per cent of those 65 and over are interested in river cruises, second only in popularity to an ocean voyage.
ABTA director of brand and business development Victoria Bacon said: “The UK cruise industry has seen significant growth in recent years with a record number of passengers reaching over two million for the first time last year. As cruise operators have diversified and adapted to their customers’ needs there is now a greater choice of cruise trips than ever before.
“With the continued innovation of the cruise product there has been a noticeable boost in the number of young holidaymakers choosing this type of holiday.
“Whether it’s making the most of the on-board technology, taking part in adventure-based excursions or experiencing an 80s themed party at sea, there is an incredible range of options for both new and seasoned travellers to enjoy.”
The report follows on from ABTA’s New Markets in Cruise conference, at which the association highlighted the six key cruise trends emerging in the industry.