World of Cruising bags double nomination at The Travel Marketing Awards
Cruise Trade News’ sister publication World of Cruising has been nominated for two awards at this year’s Travel Marketing Awards
Seasons three and four of World of Cruising TV are up for the TV/Streaming Advertising award, while the new-look worldofcruising.co.uk has been nominated for Travel Brand Platform.
The TV/Streaming Advertising Award recognises outstanding TV advertisements, whether aired on television, streaming, online, or in cinemas. Judges said the winning campaign will have “effectively captured the audience’s attention with compelling storytelling, creative execution, and a strong brand message”.
World of Cruising TV features six 30-minute episodes each showcasing a single cruise line, which has previously included the likes of Virgin Voyages, Princess Cruises, Riviera Travel, Crystal, Celestyal, Fred. Olsen Cruise Lines and Marella Cruises. The Independent’s travel correspondent Simon Calder also joined the show for the new Ask the Expert segment.
The recent seasons of the programme have featured on channels such as Film4, ITV, ITV Quiz, U&Eden, TV Warehouse and National Geographic, delivering more than 1,200 TV spots across the campaign, with extended reach via YouTube driving a further 150,000 views. The importance of television in inspiring consumers’ booking habits was highlighted in Cruise Trade News’ 2026 Annual Report.
The Travel Brand Platform Award, meanwhile, recognises excellence in the strategic use of a travel brand’s owned platform, whether a single flagship channel or a connected ecosystem of owned media, including websites, apps, podcasts, brochures, blogs, magazines and other brand-controlled environments.
The nomination comes after the platform was developed into a fully integrated, multi-channel outlet, supporting users at every stage, from initial inspiration through to confident decision-making.
Central to this was a data-led approach, using search insights and real-time audience behaviour across variety of tools, including Insider One, an AI-driven customer engagement platform, to shape our content and marketing strategy, optimise user experience and drive more qualified leads to our cruise line and agent partners.
Chris Pitchford, founder of Cruise Trade News and World of Cruising TV’s parent company, Real Response Media, said: “We’re delighted with the response to World of Cruising TV and the World of Cruising brand. We are honoured to be nominated for TV/Streaming Advertising Award and Travel Brand Platform at this year’s Travel Marketing Awards.
“A lot of hard work goes on behind the scenes to bring our loyal viewers a high-quality show, so this nomination means so much to so many. We’re also very proud to be recognised for the time and effort that has gone into relaunching World of Cruising. I wish the best of luck to all finalists, and look forward to the ceremony in July.”
