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Will Sarson promoted to Riviera Travel product director

Riviera Travel promotes Will Sarson

Riviera Travel has confirmed Will Sarson has been appointed to the newly created role of product director, effective immediately

The new position will see him join the executive team and report to Robin Shaw, chief operating officer. Sarson has been with the river cruise and escorted tour specialist for nine years, most recently as head of product cruise and long haul.

Phil Hullah, CEO at Riviera, said: “Product is already a crucial part of our business but as we move into the next stage of our development, our ability to innovate, develop and deliver the right products at pace will be vital in underpinning our ambitious plans.”

He continued: “Will knows our business and our customers inside out, has deep experience in driving innovation and has also led our long-haul product category, as well as more recently picking up responsibility for river cruise and ocean.”

Sarson added: “Curating the perfect holidays for our customers has always been at that heart of Riviera and I am thrilled to be taking the lead on that as we enter a very exciting period.

“I’ve been with the business for close to a decade and in that time have overseen many new innovations such as our solo traveller programme, Walk & Discover active holidays and more recently our signature escorted touring range.”

Riviera Travel continues trade team expansion

It comes after the company promoted account partnerships executive Ryan McVinnie to commercial partnerships manager.

In his new role, McVinnie will take on more commercial responsibility within the river cruise and tour operator’s partnerships team.

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