Unforgettable Travel Company has appointed Erin Johnson in the newly established role of group marketing director

Johnson will join the company on 12 October and has been tasked with leading the company’s global marketing strategy across all brands, including Unforgettable Travel, Unforgettable Croatia, Unforgettable Greece and Cruise Croatia.

She will have a particular focus on driving growth through the trade, as well as strengthening brand positioning and growing the company’s direct sales channel.

Johnson has more than two decades of travel industry experience having previously held senior marketing roles at Holland America Line, Carnival Cruise Line and Silversea Cruises.

“I’m excited to join Unforgettable Travel Company at such an important stage in its growth,” she said.

“The business has a compelling proposition built around specialist expertise, personal service and the human touch, and I’m looking forward to bringing my experience across brand, direct and trade marketing to help strengthen demand and support the next phase of growth.”

Graham Carter, co-founder of Unforgettable Travel Company, said” “Erin brings an exceptional combination of luxury travel expertise, commercial insight and experience across both direct and trade channels.

“Her proven ability to position specialist brands, inspire high-value customers and turn strong storytelling into bookings will be invaluable as we continue to grow our brands internationally.

“We are delighted to welcome her to the executive team and look forward to working together to introduce more travellers to the personalised experiences we offer.”