Unforgettable Croatia reports record demand for 2026
Luxury operator Unforgettable Croatia has revealed that it is already more than 50 per cent sold for its 2026 small-ship itineraries
The programme, which went on sale this year in March marks the strongest early demand in the company’s history, with more bookings at this stage that any of its former seasons on record.
The organisation has also announced a 150 per cent rise in trade revenue over the last two years and its average booking value is now estimated at £7,800.
For 2026, Unforgettable Croatia is offering 144 departures across eight itineraries, sailing between May and October. Each of the operator’s eight boutique vessels hosts 19 cabins.
A new addition for 2026 is the seven-night Opatija Hidden Gems cruise aboard the 38-guest My Wish. This itinerary features two departures – 20 June and 27 June and includes an optional guided tour of Split’s Diocletian Palace and Old Town, before transferring to Primosten to board the vessel.
Graham Carter, co-founder of Unforgettable Croatia, commented: “We’ve seen a fantastic response to our 2026 programme, with travellers – both returning guests and new to the brand – keen to experience a holiday at sea with a difference. People are increasingly looking for a more personalised, immersive experience, where every journey feels uniquely tailored, and that is what an Unforgettable Croatia holiday delivers.”
The update comes as the line’s parent group, Unforgettable Travel Company, celebrates its 10th anniversary this year, with the launch of a new brand identity and website.
Carter added: “”Reaching 10 years is a proud milestone. Julia and I are proud of how far we’ve come, but even more excited about what lies ahead. Our new brand embodies the authenticity, expertise, dedicated hospitality and human touch that have always been at our core, all possible thanks to the incredible people in the Unforgettable family.”
