Unforgettable Croatia has reported a ‘record-breaking’ wave, with the luxury tour operator’s sales revenue up 20 per cent compared to 2023

The operator reported a 124 per cent uplift in trade sales compared to last year, while overall enquiries across January and February increased by 28 per cent year on year, with website visitors up 22 per cent.

Graham Carter, Chief Commercial Officer at Unforgettable Croatia, said: “In 2023 we celebrated our best-ever sailing season, carrying more than 4,000 passengers, so we’re hugely encouraged to see such a strong start to 2024.

“Following the introduction of our dedicated trade team last year, agent partners have had a record-breaking wave. We want to thank them for their continued support of our growing brand. 2024 will see us further expand our agent-facing team, tools and resources to ensure we maintain this mutual success.”

New Unforgettable Croatia sailings in the offing

Unforgettable Croatia, which won Best Specialist Cruise Line at last year’s Wave Awards, is offering a total of 144 departures, across 10 separate itineraries, in 2024, including a brand-new seven-night Croatia & Montenegro voyage.

Last year, Carter spoke to Cruise Trade News about the introduction of a dedicated trade team and why small-ship cruising is on the up.