Travel technology company Digitaltravel.io has appointed Neil Hardy as chief commercial officer.

Digitaltravel.io is the new brand name for Digital Travel Marketing Group, which launched two years ago and specialises in travel, with a particular focus on the global cruise industry.

Hardy has previously held senior leadership positions at Icelolly, TUI Travel, Shearings, Page & Moy, and Co-op Travel.

Digitaltravel.io CEO and co-founder Peter Whittle said: “Appointing someone of Neil’s calibre is a significant milestone as we continue to resource our growth plans.

“I am proud to have someone of Neil’s experience and track record joining us. Neil will work closely with our commercial partners and development teams to drive customer success.”

Hardy added: “I am delighted to be joining Digitaltravel.io as chief commercial officer.

“The group has seen some very impressive growth recently in the cruise app and bespoke website development areas, and I look forward to working with colleagues and partners over the coming months.”

Digitaltravel.io develops travel technology such as apps and websites to help drive customer engagement.

It is also a joint venture partner in Cabin Select, a cruise channel management platform offering specialist cruise lines global distribution through a bookable API solution.

Speaking to Cruise Trade News back in 2021, Whittle said: “Embracing digital will open new opportunities to attract and retain customers.”