Ambassador Cruise Lines is offering agents the chance to win tickets to the Formula 1 British Grand Prix and a host of other entertainment events as part of a new trade incentive to mark the launch of its new 2026/27 itineraries

Ambassador’s ‘Hot Fares – Hot Tickets’ campaign will run up until 23 October 2024, with agents who book any 2026/27 cruise sailings entered into a prize draw to win tickets for a host of top entertainment events.

As well as the British Grand Prix, which takes place at Silverstone next July, agents can win tickets to The Lion King at The Lyceum Theatre in London; Disney on Ice at Liverpool M&S Bank Arena; Andre Rieu at Co-Op Live in Manchester, Russell Kane at the Edinburgh Playhouse; James Bay at the OVO Arena, Wembley; and many more.

All winners of the ‘Hot Fares – Hot Tickets’ trade incentive will be announced on 24 October on Ambassador’s dedicated trade Facebook page.

Nicola Harper, head of distribution at Ambassador Cruise Line, said: “Our valued trade partners are incredibly important to us, and we’re continuing to show our appreciation with this all-new incentive.

“Agents are and will remain key to our ongoing efforts to broaden the appeal of the Ambassador brand throughout the 2026/27 season, and ‘Hot Fares – Hot Tickets’ offers us a great opportunity to thank them for their continued support.”

To enter, agents need to make a 2026/27 season booking and email their name, agency name, ABTA number, ticket preference and booking reference to [email protected].