Scenic and Emerald Waterways announce Reuben’s retreat as official charity

Prize wheel

Scenic and Emerald Waterways are proud to announce support for Reuben’s Retreat, a charity dedicated to supporting families and children living with life-limiting or life-threatening illness, by providing them with help and assistance through a wide and varied range of services.

As part of the cruise brands’ innovative River Rewards trade incentive programme, £5 will be donated to the charity for every prize claim made.

River Rewards offer incentives for travel agents throughout the year. All Scenic and Emerald Waterways bookings made translate into points which can be redeemed against a selection of luxury gifts including perfumes, clothes, designer handbags, electricals and even cruises. All travel agents can sign up to River Rewards and claim prizes from their first booking. For every claim received, Scenic and Emerald Waterways will donate £5 to Reuben’s Retreat.

Reuben’s Retreat was founded in August 2012 in memory of Reuben Graham who sadly passed away aged 23 months after a short battle with a rare and aggressive brain tumour. The charity provides support; from person-centred counselling, well-being treatments and therapies, to activity days, short breaks and support groups, their work nationwide means access to care is always available.

Dawn Quinn, Acting National Sales Manager, said “We are delighted to be able to support Reuben’s Retreat, a charity which does invaluable work towards helping and improving so many lives.

“We have been incredibly touched by the way the retreat offers an outstanding selection of support and services catering for the individual specifically, to ensure the care they receive is relevant to their needs, and we look forward to working closely with this worthwhile charity in the future.” To find out more about Reuben’s Retreat and the work they do, visit To sign up to River Rewards and find out further information about the incentive, visit


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