Royal Caribbean International has announced a new partnership with football club AS Monaco.
The cruise line name and logo will appear on the lower back of the team shirt.
In addition, the company will participate in a “wide range of branding opportunities targeting AS Monaco fans worldwide including in-stadium and digital activations”, a statement said.
The collaboration will provide the brands with an “established platform to engage and strengthen their global presence”.
Royal Caribbean ‘showcasing’ ships to new audiences
Royal’s vice-president of Europe, Middle East and Africa Ben Bouldin said: “AS Monaco is an excellent football club with a rich history and dedicated and loyal fan base that mirrors that of Royal Caribbean.
“There is a strong connection between our unparalleled on-board experiences and Europe’s most loved sport, with both creating life-long memories for the entire family.
“This partnership enables Royal Caribbean to connect with enthusiasts worldwide and showcase our game-changing ships to new audiences.”
Monaco CEO Ben Lambrecht added: “We are delighted to welcome Royal Caribbean, a major player in its sector, as one of the club’s partners.
“Memory making opportunities are the heart of our respective activities. We look forward to the new season together.”
The next Oasis-class ship, Utopia of the Seas, is currently under construction at the Chantiers de l’Atlantique shipyard.
Utopia of the Seas will feature a number of “firsts and reimagined experiences”, the line said, such as a new Caribbean tiki bar, a “first-of-its-kind immersive dining experience”, and the longest dry slide at sea.