Royal Caribbean has launched a brand magazine aimed at travel agents across the UK and Ireland called The Buzz.

The publication will be delivered to over 3,700trade partners across the UK and Ireland, providing  news and selling information, as well as a variety of competitions and eoffers exclusively for agents.

Each issue of The Buzz will be filled with content that will help agents learn about the Royal Caribbean brand and provide them with the ability to sell cruise holidays.

Each edition of the magazine will include:

–      Top selling tips

–      The latest news and updates from Royal Caribbean

–      Club Royal updates and incentives, including details on the chance to win the adventure of a lifetime in South Africa

–      Interviews with company executives

–      Guides to extraordinary destinations

–      Exclusive travel agent competitions

The first edition of The Buzz includes a feature article on how to sell to new to cruise audiences, an Italian recipe for Tomato & Ricotta Bruschetta by Jamie Oliver, and a chat with Royal Caribbean’s new head of retail, Sarah Weetman.

Ben Bouldin, sales director for the UK & Ireland at Royal Caribbean, said: “There is so much happening at Royal Caribbean, we want to ensure that our valued trade partners are kept up to date with our latest news and deals. The launch of The Buzz is the perfect tool to ensure they have this information at their fingertips. We want to make sure our agent partners feel fully equipped and informed to describe a Royal Caribbean holiday experience and its extraordinary benefits, particularly to customers who have never cruised before.

“We are grateful for the ongoing and unwavering support of our trade partners, so as a thank you and to celebrate the launch of The Buzz, we’re offering every reader a glass of prosecco on us. Cheers!”

Every agent who reads the first issue of The Buzz can redeem a complimentary glass of prosecco, available at Jamie’s Italian from September 5 –  September 30, 2016.