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Royal Caribbean International launches new commercial incentive programme

Royal Caribbean Wonder of the Seas, the world's largest ship, will make its debut in the U.S. and Europe

Royal Caribbean International has launched a new commercial incentive programme, named ‘Royal Flush’, for trade partners.

The incentive programme includes a commercial offer of a complete sales package, including flights, transfers and cruises.

The line stated that the incentive “provides guests and trade partners alike with the added security of all key parts of the booking being held with Royal Caribbean in an ATOL protected travel package”.

Cash rewards on all ‘Royal Flush’ packages booked for customers through Royal Caribbean are also included in the incentive programme. These rewards come on top of the existing commission scheme.

Trade partners can earn staggered cash rewards, increasing in line with the category of the stateroom on the ship that is booked for the guest.

The maximum value for travel partners rewarded is those who book a suite. The value also varies depending on the destination the guest is travelling to.

The line said it is aiming for “a record-breaking year in 2022”, with the launch of the commercial incentive programme.

Royal Caribbean International sales director UK and Ireland Stuart Byron said: “We are extremely confident that next year will be better than ever before and we wanted to move forward with an incredibly strong commercial offer alongside our strongest line-up of ships to ever come to Europe.

“We have listened closely to our trade partners and, now more than ever before, understand the importance of providing a commercial package which incentivises booking the full fly/cruise package through Royal Caribbean.

“Our packages will make these bookings easier for our trade partners to manage and help overcome some of the challenges of booking fly cruises, with increased security for both the trade and their customers, should any travel disruptions occur.”

Royal Caribbean has eight ships from the fleet sailing in summer 2022, including Wonder of the Seas. The line stated, “the epic collection of ships represents Royal Caribbean’s strongest ever line-up in Europe and highlights the company’s confidence in the region”.

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