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Royal Caribbean brands launch platform to support UK and Irish trade

Royal Caribbean Cruises

Royal Caribbean Cruises has launched a new online hub, RCL Cares, to support UK and Ireland trade partners in the midst of the global coronavirus (Covid-19) pandemic.

The initiative by Royal Caribbean International, Celebrity Cruises, Azamara and Silversea Cruises follows the recent success of a similar US programme, which has already assisted thousands of travel professionals across US territories.

RCL Cares offers information ranging from wellbeing support for families to links to UK government and ABTA advice to businesses, trade FAQs and contact details for sales support teams.

The latest corporate messaging from RCL, alongside details of the RCL Cruise with Confidence policy, will also be made available.

The hub will be updated with group news and additional support measures, in line with the ever-changing economic and political landscape.

Royal Caribbean Cruises vice president EMEA, Ben Bouldin, comments: “We can’t emphasise enough how integral our trade partners are to our business and how valued they are to us, which is why we have launched RCL Cares; a centralised platform to make it as easy as possible for our trade partners to find the information they need.”

Celebrity Cruises vice president & managing director EMEA, Jo Rzymowska, adds: “This is one of the most challenging periods our industry has seen and naturally we want to support our trade partners in any way that we can.

“Whether that’s by sharing our latest branded content, updated policies or even supporting with wellbeing activities for the family, we hope RCL Cares will help ease the pressure during this difficult time.”

Silversea Cruises managing director UK, Ireland, Middle East & Africa, Peter Shanks, says: “We are all in this together with our valued trade partners and we are committed to supporting them through these difficult times. RCL Cares says exactly that – we care about our trade partners.”

Azamara Club Cruises commercial director, David Duff, comments: “If we can take any positives from this challenging time, I hope that it will bring us even closer to our trade partners via initiatives such as RCL Cares. We will continue to build on this site, using the platform to offer any support we can.”

Visit rclcares.co.uk for more information.

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