Riviera Travel has said it will celebrate agents’ “talent and achievements” with a new awards ceremony dedicated to its trade partners
The Riviera Travel Agents Awards will take place in 2025 and recognise the success of the operator’s retail, homeworkers and OTA trade partners across categories such as Best Newcomer, Best Cruise Agent, Best Homeworker, and Best Long-Haul and European Tour trade partner.
Winners will be chosen by the senior Riviera trade team, based on performances and results in 2024. An afternoon awards ceremony will take place at The Lookout in London on 10 April.
Vicky Billing, head of trade and partnerships UK & Ireland at Riviera, said: “Our trade partners are the lifeblood of what we do, going above and beyond to promote our products and boost awareness about Riviera.
“Their tireless work has been crucial in the growth of the business and now it’s our time to give back and show how much we appreciate their support. We cannot wait to celebrate the talent and achievements of our wonderful agents next April.”
It comes after the river cruise line revealed that its trade bookings have increased by 35 per cent year-on-year. This includes an uptick of 51 per cent for river cruises, and 66 per cent for dedicated solo departures across both its cruise and escorted touring product.
The operator also launched Riviera Explorer, a new e-learning platform to help travel agents improve their brand knowledge.