Riviera Travel is rejoining CLIA to “enhance brand awareness across the UK & Ireland travel trade, including among CLIA’s wider community of cruise lines, travel agents and executive partners”.

The operator currently has a dedicated trade team of eight, providing trade-specific initiatives and activities, including fam trips, incentives, and a UK-wide programme of in-person store visits.

Riviera Travel channel director Stuart Milan said: “The trade has always been critically important to us and is so now more than ever.

“That means it’s the ideal time to rejoin CLIA and we’re eagerly anticipating contributing to their events, training initiatives and working groups.

“We’ve had a fantastic start to the year, with trade sales well above projections, so this caps a particularly positive wave period.”

‘Thrilled’ to welcome Riviera Travel

CLIA UK & Ireland managing director Andy Harmer added: “We’re thrilled to welcome Riviera Travel back into the CLIA cruise line family.

“As a leading, premium brand, which provides guests with fantastic experiences both on and off their ships, they are ideally placed to further capitalise on the interest and demand we’re seeing throughout the industry.

“Riviera Travel’s membership adds to the momentum we are seeing across cruise. We look forward to supporting them as they further enhance their profile.”

Riviera has also extended its peaks incentive, due to positive feedback from the trade.