Riviera Travel is offering a free drinks package on all European river cruises departing in July and August 2023.

The deal is applicable on bookings made up to 28 February, with 82 departures to choose from, across 11 different itineraries.

Itineraries range from seven to 14 nights, covering countries such as France, Germany, Portugal, Austria, Switzerland and Hungary.

The drinks package includes a selection of wines, draft beer and soft drinks at both lunch and dinner on board.

‘Never a better time to book’ with Riviera Travel

Riviera Travel head of product river and ocean cruise Katja Hildebrandt said: “There’s no more relaxing way to explore Europe than on a luxury river cruise.

“Travelling in summer months offers long days to discover some of Europe’s most beautiful towns and cities, enjoying evenings in port or sailing out on deck.

“River cruises already offer such great value for money – with regional flights, transfers, guided tours and visits along with all meals all included in the price – and now with free drinks, there’s never been a better time to book.”

In December 2022, Riviera launched a peaks trade incentive for travel agents, giving away almost £10,000-worth of prizes across nine weeks.

Running through to 3 March 2023, a prize draw of agent bookings will take place every week to win one of nine iPads, while the highest weekly value booking will win a voucher.