Riviera Travel has appointed Alexander Davies as key account manager for the north on a 12-month fixed term contract, effective immediately
Davies, who previously worked as account manager for Red Bull, will focus on building relationships with the river cruise and escorted tour specialist’s travel agent partners, reporting into Claire Hills, national sales manager for retail and OTAs.
The appointment brings Riviera’s dedicated trade team to eight people. Hills said: “We are excited to welcome Alexander into our growing team.
“He brings a great blend of energy and innovative thinking, and his skillset will support our long-term goals as we aim to grow trade engagement in the north.”
Davies added: “I’m thrilled to be joining the experienced trade sales team at Riviera Travel and look forward to working with our key partners across the northwest.
“Drawing on my knowledge of the region and sales expertise, I’m excited to build strong relationships with agents, helping them effectively promote our exceptional range of travel experiences and contribute to the company’s continued growth.”
The appointment comes after the line added a new training module to its recently launched e-learning platform, Riviera Explorer, to help agents prepare for the upcoming peak season.
The Primed for Peaks addition includes several sections with tips and advice, such as how to order brochures, assisting with marketing plans, and contact information for Riviera’s key account managers.
It also details Riviera Travel selling tips and information on how to book its cruise and escorted tour programmes for 2025 and 2026, including solo dedicated departures, no-fly options and current top-selling itineraries.