Riviera Travel has added a free Superior drinks package to all 2024 European river cruises.

It is the first time the line has made a complimentary drinks offer available across an entire season and applies to all new and existing bookings.

With the package, worth £400pp per week, guests can enjoy unlimited drinks from a selection of house wines, draught beer and soft beverages over lunch.

Each evening from 6pm until midnight, guests will also have access to a cocktail of the day, house spirits and mixers, selected aperitifs and digestifs, and a recommended regional wine with dinner.

The package applies to more than 300 departures, across 13 different itineraries, ranging from four to 14 nights. Seven of these are dedicated to solo travellers.

Riviera Travel provides ‘superb value for money’

Riviera Travel chief commercial officer Robin Shaw said: “Riviera Travel river cruises already offer superb value for money, and with this wide-ranging choice of free drinks available on all of our 2024 European cruises, our guests can get even more from their budget.

“Having seen a great response to our offer of an included drinks package on summer river cruises in 2023, we’ve made the decision to introduce this new Superior drinks package as a standard inclusion on all sailings next year.

“It proved by far the most popular customer choice in the research we conducted and provides a more comprehensive offering than most other river cruise lines, so we’re very confident this inclusion will be well received.”

All 2024 itineraries include the Superior drinks package, return flights with regional airport options available at no additional cost, as well as Eurostar travel on select itineraries and scheduled visits and tours.

In April, Riviera unveiled a new travel agent engagement committee to “help influence future trade support”.

The committee will convene twice a year, in-person, for agents to share their feedback, opinions and ideas on how Riviera can better serve their needs.