Seaside Collection and Riverside Luxury Cruises has appointed Charlie Hewitt Davies as its new UK managing director following the departure of Stuart Perl.

Hewitt Davies, who joins the brand from her role as product director for tour operator Eden Luxury Travel, will be tasked with driving revenue and market share for the luxury hotels and river cruise product.

She will also develop new sales strategies and implement sales distribution partnerships to build brand awareness for both companies.

Hewitt Davies brings with her a “wide network of key industry contacts” and an “appreciation of the needs of the market” from both a trade and consumer perspective, the line said.

Riverside Luxury Cruises’ agent partnerships ‘key’

“The two brands have so much to offer the luxury seeking traveller and I’m looking forward to working with the existing and growing teams to build a strong and cohesive strategy that will drive bookings and grow brand awareness,” said Hewitt Davies.

“Working closely and building relationships with luxury tour operators, travel agents and travel designers will be a key part of our sales strategy.”