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Regent Seven Seas partners with Aston Martin Formula One Team

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Regent Seven Seas Cruises has partnered with the Aston Martin Aramco Formula One Team, becoming the team’s first official global cruise line partner

To celebrate the partnership, Regent is offering agents in the UK a chance to win an Aston Martin Aramco VIP race experience at Silverstone between 5-7 July 2024.

The package includes a tour of the Aston Martin garage, meeting driver ambassadors with gourmet food and fine wines throughout the day.

The winner will be drawn at random and announced live on a Regent webinar on 8 May 2024. For a chance to win, agents must enter the competition here by 5 May.

Paul Beale, vice president of sales UK for Regent Seven Seas Cruises, said: “We are incredibly excited about this partnership and what it will mean for our valued travel partners.

“Bringing both of these iconic luxury brands together will showcase cruise to a whole new affluent audience, with plenty of selling opportunities through our unique Spotlight Voyages.”

Regent Seven Seas to launch F1 themed shoreside programmes

The line will also work with the team to create shoreside programmes, such as VIP driving experiences and tours of the team’s AMR Technology Campus in Silverstone.

“We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury,” said Andrea DeMarco, president of Regent Seven Seas Cruises.

“The Aston Martin Aramco Formula One Team is the epitome of high performance in Formula One which aligns perfectly with Regent’s world-renowned reputation for delivering unrivalled experiences.”

Jefferson Slack, managing director commercial and marketing for Aston Martin Aramco Formula One Team, said: “Both brands understand how important those once-in-a-lifetime moments are and the attention to detail that goes into delivering them.

Regent is offering travellers a chance to win a 10-night, all-inclusive, ultra-luxury European cruise on board new ship Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.

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