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Record Q1 bookings propel NCLH to ‘unprecedented level’ of advanced sales

Norwegian Cruise Line, Norwegian Prima, solo travellers, NCLH, NCL
photo_camera Norwegian Cruise Line launched Norwegian Prima in 2021

A record-breaking start to the year has propelled Norwegian Cruise Line Holdings (NCLH) to continue trading at an “all-time high” booked position

In a recent trading update covering the three months to 31 March 2024, the cruise conglomerate saw a record level of bookings leading to an “unprecedented number” of advance ticket sales.

“These achievements demonstrate the continued growing demand we are experiencing for our product and offerings,” said Harry Sommer, president and chief executive officer of NCLH.

It comes after the company announced its most comprehensive new build programme in its history, which will see eight vessels deployed across its Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, as well as the construction of a new pier at Great Stirrup Cay.

“By enhancing our capacity and elevating our product to create the best, largest, and most efficient vessels in our fleet, we are honouring our 57-year history of innovation that has always driven our growth and continues to be at the forefront of what we do,” added Sommer.

NCLH generates $2.2bn in total revenue

During the first quarter of the year, the company generated total revenue of $2.2 billion, a 20 per cent increase compared to the same period in 2023 on eight per cent capacity growth, with net income of $17.4 million.

Adjusted earnings before interest, taxes, depreciation, and amortisation (EBITDA) nearly doubled over the prior year to $464.0 million, above guidance of $450 million.

Occupancy was 104.6 per cent for the quarter, in line with guidance, and total revenue per passenger cruise day increased approximately eight per cent compared to Q1 2023.

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