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Princess Cruises is serenading its travel agent partners this February with a raft of new incentives, prizes and training opportunities

February is the perfect month to show someone how much they mean to you. For Princess Cruises, it’s all about giving back to its loyal legions of travel agent partners.

This month, the cruise line is on a mission to celebrate the UK trade with four weeks full of love, exciting experiences and incredible prizes to make agents feel like VIPs.

From flight vouchers, spa days and West End show tickets to restaurant gift cards, hampers and cinema vouchers, there’s something up for grabs suited for everyone.

There’s also a mystery headline prize on offer, which will be revealed by the line in due course. Keep an eye on the brand’s trade social media channels and sign up for its newsletter to stay up to date with the latest offers and activations.

With five prizes per week up for grabs, there’s plenty of opportunity to take home a gift to make the dark evenings a little bit brighter. To escape the gloomy weather altogether, several flight vouchers are on offer, which the lucky winners can put towards last-minute winter sun escapes.

Or, for film and theatre buffs, tickets are available for blockbusting flicks and red curtain marvels throughout 2026. These can be redeemed for upcoming pictures like Christopher Nolan’s The Odyssey this summer or the on-screen adaptation of Emily Brontë’s Wuthering Heights, as well as Lin Manuel-Miranda’s Hamilton on London’s West End.

Princess prepares for 2026 ship visit programme

Princess Cruises is also putting the final touches on its 2026 travel agent ship visit programme, so look out for more information. But the line isn’t done there. Travel agents also have the chance to delve into a mystery destination thanks to Princess Cruises’ exclusive programme of Destination Experiences, which promise a blend of iconic sightseeing, off-the-beaten-track discoveries, and the chance to experience what it is like to holiday onboard one of the line’s vessels.

The trip will take place this summer, and experiences will be split between the ship and destination, which will be revealed in due course. When onboard, agents will have the chance to experience some of Princess’ best loved venues like Crown Grill and Sabatini’s Italian Trattoria, which offers home-style dishes originating from a Mediterranean culinary powerhouse. Make sure to follow Princess Cruises’ social channels and newsletter for more updates on these experiences.

All agents need to do to be in with a chance of winning these incredible prizes is engage with Princess Cruises on its Facebook page, join the line’s webinars and quizzes and register all bookings via the online registration form.

The trade should also keep an eye out for dedicated agent takeover days, new training videos and the line’s famous O’Malley’s Pub Quiz for more ways to engage with the company. There will also be fresh content on Princess Cruises’ OneSource platform and the line will mark Random Acts of Kindness Day with an extra special surprise giveaway revealed on its social media channels.

Guests can also feel like a VIP this month with up to £800 savings per stateroom, plus, from 13 February to 2 March, up to £500 onboard spend.

As more Brits turn to cruise to satiate their desire to travel the world, experiencing a product first-hand is more important than ever. This new programme gives agents a taste of Princess, positioning them to sell not just a cruise, but a holiday of a lifetime