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P&O to reward 100 agents in groundbreaking trade incentive

P&O Cruises Iona

As many as 100 travel agents will have the chance to bag a spot on one of two seven-night sailings onboard Iona as part of the largest trade booking incentive in P&O Cruise’s history

Launched by the line’s Shine Rewards Club, the first voyage will take place on 7 September 2024 and will sail along the Norwegian fjords, while the second voyage will take place on 2 November 2024, visiting a host of northern European cities.

While on board, agents will have the chance to experience the ship’s various dining options, onboard entertainment and diverse ports of call, while taking part in a series of interactive training sessions.

The incentive will see P&O host the largest number of travel agents as part of a booking incentive ever, with the line saying the initiative underscores its ongoing commitment to trade,

P&O celebrates unique immersion opportunity

Ruth Venn, sales director at P&O Cruises, said: “We are incredibly excited to launch the Shine at Sea programme as part of our Shine Rewards Club – we can’t wait to give 100 travel agents the unique opportunity to immerse themselves in our world of cruising onboard Iona.

“Providing first-hand experiences onboard our ships will arm agents with the knowledge and confidence to become experts in selling P&O Cruises to their clients, so agents should get booking asap.”

To participate, travel agents need to register their interest at shinerewardsclub.com and make as many cruise bookings as they can between 8 April and 20 May 2024, with each qualifying booking serving as an entry into the draw.

Additionally, agents can earn bonus entries by tuning into the April Facebook Live (24 April) at 6pm on the P&O Cruises travel agent page, as well as joining the Homeworker Happy Hour (14 May) at 11am. Travel agents can also nominate a colleague to be a part of the incentive.

Earlier this month P&O announced it will be offering agents the chance to win tickets to the BAFTAs ceremony on 12 May, with 25 pairs of tickets to Shine Rewards Club member up for grabs.

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