P&O Cruises has reported its strongest-ever booking day during the wave period.
The line said it had four of its five biggest booking days during the current wave season.
The most popular itineraries booked were the Caribbean, the western Mediterranean and the Norwegian fjords.
P&O Cruises president Paul Ludlow said: “These record-breaking days are testament to the fact that a P&O Cruises holiday provides extraordinary value for money, which is critical at the moment, and also demonstrates how much everyone values a holiday.
“There are so many priorities for our hard-earned or hard-saved money in the current climate and a cruise offers an almost all-inclusive, individual holiday.
“This is clearly recognised by a new generation of cruisers with the Norwegian fjords perennially popular for those trying a cruise for the first time.”
Cruise ‘shines’ for value, says P&O Cruises
Ludlow added: “This peak booking day demonstrates that a cruise holiday shines, not only for value, but for versatility.
“It is a city break with friends, a family summer holiday, island-hopping fun, an adrenalin-fuelled adventure or a longer grown-up gap year.”
At the start of this month (January), the line revealed it will give away up to one million Shine Reward Club points as part of it latest agent incentive.
Travel agents will receive an additional 50 Shine points for every select price booking made in January, in addition to regular points earned through the platform.
P&O Cruises director of sales Ruth Venn added: “We’re determined to make this the biggest wave yet and can’t wait to reward our travel agents with up to one million Shine points during the period.”